The Game at South Bay:
310 Motoring and Shiekh Shoes teamed up for a rare appearance and autograph signing with one of the biggest names in the music industry, The Game. As early as 9 o’clock in the morning there was a line in front of the store that consisted of young music enthusiasts and loyal Shiekh Shoes’ customers.  Although The Game wasn’t due to arrive until 12 p.m., the anticipation was apparent.  The line was well over a hundred when The Game arrived and he willingly stayed beyond his time frame to greet as many of his fans as possible.

With over 4 million records sold in his solo debut, The Documentary, The Game solidified his presence in the Hip-Hop world.  Labeled the next best thing from the West Coast, The Game showed very much appreciated support for his fans here on the Westside, who also happen to make up a significant portion of Shiekh Shoes’ customers. 

The Game teamed up with some of the biggest stars in the Rap world for his debut album, including, Dr. Dre, Nate Dogg, and Kanye West.  Having the guidance of Dr. Dre, who is widely known as the Godfather of West Coast rap, proved to be pivotal in The Game’s plan for a West Coast resurrection, and the combination of the two may play a major role in the direction Rap music for many years to come.